Juventus, Serie A

Mystical Elegance: Juventus and Adidas Unveil Captivating Away Kit

Adidas and Juventus Club Join Forces to Unveil the New 2022-23 Away Kit In a collaboration that merges style and sophistication, Adidas and Juventus have revealed their striking new away kit for the 2022-23 season. Departing from the traditional striped theme, this sleek and sharp black jersey aims to cleverly echo the essence of the team and capture the mystical allure of night matches

Symbolizing magic and embodying the club’s rich history, the star elements take center stage in the design of Juventus’ jerseys this season. The stars on the away kit are reimagined with bold yet intricate artistry, with a charcoal grey starburst pattern adorning the fabric, creating a captivating contrast against the black backdrop. The white details on the collar, sleeves, three-shoulder stripes, and crest stand out prominently against the dark canvas, exuding an air of elegance and proudly showcasing Juventus’ identity.

Marco Omiccioli, Adidas Senior Designer, expresses, “The atmosphere of a night match is entirely different from daytime. There’s a sense of mystery in the air, almost like magic, that’s truly exhilarating. We wanted to capture the collective experience that the Allianz Stadium offers during night games and infuse it into the away kit, uniting fans and players alike, no matter where they are.”

The new kit is crafted from 100% renewable materials, featuring Adidas’ innovative HEAT.RDY technology. This technology promotes sweat-wicking and airflow, ensuring a dry and comfortable sensation for players, and instilling confidence on the field. For the fans, the replica jerseys are equipped with AEROREADY technology, delivering a moisture-absorbing design that keeps them cool and ready for action.

The Adidas and Juventus partnership has once again created a masterpiece, blending style, innovation, and the spirit of the club. The new away kit not only exemplifies the club’s identity but also reinforces Adidas’ commitment to providing cutting-edge performance gear. It’s a celebration of the magic of night games, a symbol of unity among supporters, and a testament to the power of design in the world of football.

As Juventus steps onto the pitch donning their captivating new away kit, they carry with them the hopes and dreams of fans worldwide. This jersey is more than just a piece of sportswear; it represents the collective passion and unwavering dedication of a football club and its global community. Together, Adidas and Juventus invite everyone to embrace the magic, embrace the journey, and witness the captivating allure of the game in this enchanting masterpiece.

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