football jersey culture, Juventus

adidas × Human Race × Juventus joint series jersey

Adidas and Human Race launched a new series of jerseys today, inspired by the classic history and glorious moments of Arsenal, Bayern Munich, Juventus, Manchester United and Real Madrid’s five major football clubs.

Human Race team reviewed adidas’ past designs and selected Juve’s 2015-16 pink jersey for re-creation.This season is also the first season of cooperation between Adidas and Juventus.The jersey blurred the boundaries between sport and fashion with its bold and vibrant colors, and quickly became a masterpiece of modern football culture.And Juventus won the local triple crown this season, which also makes this jersey have special historical significance.

Farrell creatively interprets classic jerseys through traditional art forms, with hand-painted elements as the core of the design,Create a uniform jersey collection.The entire design process was reversed, starting with a simple cotton T-shirt as the canvas to create an original hand-painted design rich in humanity and expressiveness.From the club logo to the partner logo, the details of the jersey are exquisitely presented in the form of paintings to achieve the unity of the overall style.On this basis, Farrell and the design team further integrated Adidas innovative technology to create sports performance elite jerseys.

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