football jersey culture, Juventus

Juventus 2019-20 season home jersey

Adidas and Serie A champion Juventus jointly unveiled the team’s new home jersey for the 2019-20 season.The new groundbreaking design evokes the club’s past glory, while igniting its future through an evolution of the iconic black and white stripes.

The new jersey will continue to feature the iconic black and white image of the “Zebras”, but the new design shows an even distribution of black and white on the sides.An unexpected pink ribbon at the junction of black and white in the center of the jersey is the finishing touch of the entire design and a tribute to the color of the first jersey in club history.

The unconventional innovative design retains the club’s innate tradition and DNA, and marks Juventus’s entry into a new era of innovation and progress.The jersey has a simple black ribbed round neck and distinct black and white sleeves. Adidas’ iconic victory three stripes on the shoulders are also distinct on the different background colors on both sides.

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