Under the theme of “This Means More”, New Balance and the Premier League Liverpool Club jointly launched the team’s new home jersey for the 2018-19 season. The new jersey continues this season’s well-received retro style , continues to be presented in a deep and connotative red, and the pattern composed of subtle slashes on the front is inspired by the spectacular scene of the main stand after the renovation of Anfield Stadium.
The new theme emphasizes soccer as a way of life, where the pitch is home and the jersey means a status symbol.The new jersey introduces a collared design, and the polo collar with two buttons gives the jersey a look that is more relevant to everyday life, and fans can wear it in a wider range of scenarios.. In addition, the new Cup number font design reflects the iconic character of the Anfield Stadium and its surroundings.
The classic white embroidered “Leafbird” badge proudly adorns the chest of the new jersey, evoking memories of the team’s golden era in the 1970s and 1980s.