Under the theme of “This Means More”, New Balance and the Premier League Liverpool Club jointly launched the team’s new home jersey for the 2018-19 season. The new jersey continues this season’s well-received retro style , continues to be presented in a deep and connotative red, and the pattern composed of subtle slashes on the front is inspired by the spectacular scene of the main stand after the renovation of Anfield Stadium.
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The new theme emphasizes soccer as a way of life, where the pitch is home and the jersey means a status symbol.The new jersey introduces a collared design, and the polo collar with two buttons gives the jersey a look that is more relevant to everyday life, and fans can wear it in a wider range of scenarios.. In addition, the new Cup number font design reflects the iconic character of the Anfield Stadium and its surroundings.
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The classic white embroidered “Leafbird” badge proudly adorns the chest of the new jersey, evoking memories of the team’s golden era in the 1970s and 1980s.