Unfolding a New Chapter in Football Apparel
Today marks a milestone in the annals of football apparel as Adidas and Human Race unveil a brand-new series of football jerseys. This extraordinary collaboration brings together the creative genius of Pharrell Williams, the creative director of Human Race, and the innovative prowess of the Adidas design team. Together, they weave a tapestry of design that pays homage to five of the most famous football clubs worldwide: Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid.
Immersing in the Rich Heritage of Renowned Clubs
What sets this collection apart is its embodiment of the illustrious history and notable moments that punctuate the journeys of these globally recognized clubs. In designing this collection, Pharrell delves profoundly into each team’s rich heritage, interpreting the clubs’ distinct cultural layers and embedding them into his designs. This creative endeavor, coupled with Human Race’s commitment to strategies that resonate with human experiences and histories, offers a novel reimagination of hallmark moments from the clubs’ archives. The resulting collection is a vibrant reinterpretation of football culture that marries the time-honored traditions of the sport with the dynamism of contemporary design.
Resurrecting the 1990-92 ‘Snowflake’ Jersey of Manchester United
A standout piece in this collection is the rejuvenation of Manchester United’s iconic blue and white “snowflake” away kit from the 1990-92 season. With its strong ties to the late ’80s rave music culture that thrived in Manchester, this original jersey has been brilliantly revived with a modern twist. The new design breathes fresh life into a beloved symbol of the club’s history by incorporating tie-dye effects and contemporary design elements into the classic jersey patterns.
Revolutionary Design Process and Cutting-Edge Performance
This collection’s groundbreaking approach extends beyond the designs and permeates the same methodology in the creation process. Each design journey commences with a simple cotton T-shirt as a blank canvas. The process entails the creation of original, hand-drawn designs that embody humanistic attributes and expressiveness. The club emblem and partner logos are incorporated as intricately painted details, fostering an aesthetic uniformity throughout the collection. This unifying visual motif is further accentuated by the integration of Adidas’ trailblazing technology, which ensures that the jerseys are visually appealing and enhances the athletes’ performance on the field.
Football as a Medium of Celebrating Humanity and Unity
In discussing this series, Pharrell emphasizes a crucial guiding philosophy: “The future is shaped by history.” He posits that understanding each club’s historical background is instrumental in capturing and preserving the clubs’ significant historical moments through design. These jerseys are not just garments; they are tangible symbols of the precious past of these five influential clubs, embodying a tribute to the inclusiveness and universality of sports. At its core, this collection is a proclamation that football is fundamentally about “people” – a sport that invites participation from all, celebrating individuality while fostering a spirit of unity.
Sharing Stories, Inspiring Future Generations
The team will release a promotional short film to add another layer of depth to this initiative. This film is designed to spotlight communities shaping contemporary and future creativity and football culture, sharing their unique stories, experiences, and perspectives. This initiative underscores the overarching narrative that football extends beyond the sport itself—it’s about the people, their stories, and the communities they build.
Comfort Meets Style: Unleashing Performance with Adidas’ AEROREADY Technology
With this collection’s new player edition jerseys, comfort is as important as style. These jerseys feature Adidas’ innovative AEROREADY fabric, ensuring players experience unrivaled comfort and breathability as they take to the pitch. This high-tech fabric enables moisture management, keeping the players dry and at their best during the game.
A Salute to the Past, A Vision for the Future
In essence, this unique collaboration between Adidas, Human Race, and the esteemed football clubs stands as a testament to football’s enduring allure and emotional resonance. The collection harnesses the past, paying tribute to the time-honored traditions of these prestigious clubs. At the same time, it embraces the present, reflecting contemporary fashion sensibilities and cutting-edge textile technology.
this innovative collection embodies Pharrell Williams’ belief that we must often look back to move forward. It vividly illustrates football’s cultural richness, a tribute to its storied history, and an optimistic vision of its future. The debut of Adidas and Human Race’s football jersey collection is groundbreaking in football apparel. This unique fusion of sport, history, and fashion is a vibrant celebration of the universal spirit of football. It is more than just a collection – it’s a profound statement about the beautiful game and the countless individuals united by their love for it.